Search Engine Optimization

Search engine optimization (SEO) is a set of strategies and techniques used to improve website visibility and search engine rankings. These strategies and techniques include keyword research, content optimization, link building, and local SEO optimization. SEO also involves optimizing a website for both users and search engine crawlers. The goal of SEO is to increase website traffic, leads, and sales.

Types of SEO:

1. On-Page SEO: On-page SEO focuses on optimizing parts of your website that are within your control, such as the content and HTML source code. It also includes optimizing title tags, meta descriptions, image alt text, and other HTML elements.

2. Off-Page SEO: Off-page SEO focuses on improving the authority of your website by building links from other websites. This includes link building, content marketing, and social media marketing.

3. Technical SEO: Technical SEO focuses on improving the technical aspects of your website. This includes improving website speed, mobile usability, indexing, and crawlability.

4. Local SEO: Local SEO focuses on optimizing your website for local searches. This includes optimizing your website for local search results, optimizing your Google My Business page, and building local citations.

5. E-Commerce SEO: E-commerce SEO focuses on optimizing an online store for search engines. This includes optimizing product pages, optimizing category pages, and utilizing structured data to improve visibility in search engine results pages.

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