Search Engine Marketing
Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERPs) through paid and unpaid means. Paid methods of SEM include pay-per-click (PPC) advertising and cost-per-thousand-impressions (CPM) advertising. Unpaid methods of SEM include search engine optimization (SEO) and content marketing.
Why SEM?
Search engine marketing (SEM) is an effective way to reach potential customers and drive traffic to your website. It allows you to target customers who are actively searching for your products or services, and it gives you the power to reach people who may not be aware of your business. SEM also allows you to track and measure the success of your campaigns, so you can make informed decisions about how to optimize your campaigns for maximum ROI.
Difference between SEM and SMM??
Search engine marketing (SEM) is a digital marketing strategy that involves increasing a website's visibility in search engine results pages (SERPs) through the use of paid advertising. It is also known as paid search or pay-per-click (PPC) advertising.
Social media marketing (SMM) is a type of digital marketing that involves creating and sharing content on social media networks in order to achieve marketing and branding goals. It can be used to increase brand awareness, generate leads, or drive website traffic.
The main difference between SEM and SMM is that SEM is focused on increasing visibility in search engine results while SMM focuses on increasing visibility and engagement through social media networks.
